The AEO Playbook · 2026 Edition

Get your business recommended by ChatGPT, Claude, and Perplexity.

The complete methodology I use with $3,000/month retainer clients. Formatted for you to execute yourself in 90 days.

$27 one-time  ·  Instant download  ·  14-day money-back guarantee

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Used by founders across DTC, SaaS, agencies, and B2B

40+ page PDF playbook 30-prompt audit spreadsheet Free lifetime updates 14-day money-back guarantee
The Shift

Your customers are asking AI which brand to buy.

2015
Google search results
bestcrm.com/small-teams bestcrm.com › small-teams › guide
crmsoftwareguide.com crmsoftwareguide.com › reviews
g2.com/crm-comparison g2.com › crm › compare
10 blue links — you can rank for any of them
2026
AI answer engines
"For small teams, I'd recommend HubSpot, Pipedrive, or Folk. Each offers..."
HubSpot Pipedrive Folk Your brand?
3 named brands — you're in or you're invisible

AI search has flipped how buyers discover products. When someone asks ChatGPT "best CRM for small teams" or "what project management tool should I use," the answer is not 10 blue links to sort through. It is three named brands, stated with confidence, and a brief explanation of why.

If your brand is not in those three, you do not exist to that buyer. They will not scroll further. There is nothing to scroll.

The brands that get cited are not the biggest or oldest. They are the ones that have structured their content, authority signals, and entity data in a way that AI engines can read, trust, and repeat. That is what AEO is. Answer Engine Optimization — the practice of making your brand the answer.

Most businesses are still optimizing for a search behavior that is being replaced. This playbook teaches you to optimize for the one that replaced it.

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What's Inside

The AEO Playbook is the system to become one of those 3 brands.

Same methodology I use with paying clients. Built for one operator working 5–10 hours a week.

The AEO Playbook — 2026 Edition cover
AEO Audit Spreadsheet — 30 Prompts
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40+ Page Playbook

How the 4 AI engines decide who gets cited. The 7 levers that move share of voice. The 90-day execution plan, week by week.

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30-Prompt Audit Spreadsheet

Pre-built template with auto-calculating share of voice across ChatGPT, Claude, Perplexity, and Google AI Overviews. Just fill in your data.

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Free Updates Forever

AI search is moving fast. Every buyer gets every future version of the playbook at no extra cost.

Get The Playbook → $27 Instant download · 14-day money-back guarantee
See It In Action

Watch how the audit works (9 min)

I recorded myself running the actual audit on a real brand across ChatGPT, Claude, Perplexity, and Google AI Overviews. No edits, no script. Just the work.

▶

Video walkthrough — coming soon

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Full Contents

Everything inside the playbook

40+ pages across 6 parts, plus the spreadsheet and lifetime updates.

Part 1
The New Reality of AI Search
  • How AI answer engines work differently from Google
  • Why ranking in Google no longer guarantees visibility in AI
  • How each engine (ChatGPT, Claude, Perplexity, Google AIO) decides who to cite
  • The concept of Share of Voice and how to measure yours today
Part 2
Audit Your Own Business
  • The 30-prompt audit methodology
  • How to design prompts that reveal your true AI visibility
  • How to categorize and score results across all 4 engines
  • Interpreting your baseline and finding the gaps
  • + The 30-Prompt Audit Spreadsheet (auto-calculating)
Part 3
The 7 Levers That Move Share of Voice
  • Lever 1: Entity establishment — getting AI to know who you are
  • Lever 2: Structured content — the formats AI engines prefer to cite
  • Lever 3: Schema markup — the technical layer that signals trustworthiness
  • Lever 4: Third-party mentions — citations AI trusts more than your own site
  • Lever 5: Authoritative FAQ content — answering exactly what buyers ask
  • Lever 6: Comparison positioning — being the named alternative
  • Lever 7: Freshness signals — how recency affects AI citation rates
Part 4
90-Day Execution Plan
  • Weeks 1–2: Audit and baseline measurement
  • Weeks 3–4: Entity and schema foundation
  • Weeks 5–8: Content production — the 7 lever rollout
  • Weeks 9–12: Third-party mentions and authority building
  • Week 12: Re-audit and Share of Voice measurement
Part 5
Common Mistakes That Kill AEO Progress
  • The SEO habits that actively hurt your AI visibility
  • Why publishing more content is often the wrong move
  • The schema mistakes that signal low trust to AI engines
  • How to avoid the tactics that get you deprioritized
Part 6 + Bonus
If You'd Rather Not DIY + Lifetime Updates
  • When it makes sense to hire vs. execute yourself
  • How to evaluate AEO retainer proposals
  • Link to Threads and Trade LLC retainer inquiry
  • Bonus: Every future update to this playbook, free, forever
Get The Playbook → $27

Instant download · 14-day money-back guarantee · $27 one-time payment

About This Playbook

About this playbook

I'm a founder.

I spent thousands of dollars on AEO courses, GEO courses, "AI SEO" cohorts. Most said the same five things, dressed up in different language. None showed the actual work.

So I stopped buying and started running experiments. I audited dozens of businesses across DTC, SaaS, agencies, and B2B platforms. Tracked exactly what moved share of voice and what didn't. What held up over multiple AI engine updates. What was noise.

This playbook is the result. The same methodology I use with retainer clients ($3,000/month), formatted for you to execute yourself. No upsell. No cohort. No reason to hold anything back — you either do the work or you don't.

Hamza Adam
Hamza Adam
Founder, The AEO Playbook
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The Investment

Why $27

What you could do instead Price
Hire an AEO consultant for a one-time audit $400–$2,000
Hire a done-for-you AEO retainer (first month) $3,000–$5,000
Buy an "AI SEO" course with recycled frameworks $200–$997
Total if you hired this out (audit + month 1 retainer + course) $3,600–$7,997
Buy the playbook and do it yourself $27 (one-time)

Same methodology. Same 7 levers. Same 90-day plan.
Just formatted for you to execute yourself.

Get The Playbook → $27 Instant download · 14-day money-back guarantee
Common Questions

Frequently asked

The 90-day plan is built for 5–10 hours per week. That's it. The audit spreadsheet does the measurement work. The levers give you a prioritized sequence. You're not starting from a blank page — every week is mapped out.
No. The schema sections include copy-paste code blocks with clear instructions for where they go. The spreadsheet is pre-built — you fill in your data. If you can write a blog post and copy HTML into your CMS, you can execute this playbook.
You get free updates forever. The playbook has already been updated for the May 2026 Google AI Overviews changes. Every buyer gets every future version at no extra cost — no opt-in, no upgrade, just yours.
No. Traditional SEO optimizes for crawlers that index links and keywords. AEO optimizes for AI engines that synthesize answers and cite sources. The playbook includes specific tactics for ChatGPT, Claude, Perplexity, and Google AI Overviews — each works differently and each gets its own treatment. If you've done SEO, some concepts will transfer. Most of this will be new.
Yes. 14-day money-back guarantee, no questions asked. Email aeoplaybook@protonmail.com within 14 days of purchase and you'll get a full refund. No hoops, no forms.
People looking for overnight hacks. People who want theory instead of execution. People who will not spend 5 hours a week on this for 90 days. This is a methodology with a structured plan — it works if you work it.
Get The Playbook → $27 Instant download · 14-day money-back guarantee
Ready?

Get cited in AI search.

$27. Instant download. 14-day money-back guarantee.

✓ 14-day money-back guarantee, no questions asked

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